Web surveys can be an inexpensive method for collecting data. This is especially true for designs that repeat measurement over several time periods. However, these relatively low-cost data collections may result in reduced data quality if the problem of nonresponse is ignored. This webinar will examine methods for using RSD to effectively deploy scarce resources in order to minimize the risk of nonresponse bias. Recent experience with the University of Michigan Campus Climate Survey and the National Survey of College Graduates is used to illustrate this point. These surveys are defined by phased designs and multiple modes of contact. This approach produced relatively high response rates and used alternative contact methods in later phases to recruit sample members from subgroups that were less likely to respond in earlier phases. In the case of the UM-CCS all of this was accomplished on a very small budget and with a small management team. Lessons from these experiences can be directly applied in many similar settings.
RSD has financial support available to those who qualify.
Not for academic credit.