This four-hour webinar will focus on the survey methodology topics most important for understanding the objectives of responsive survey design and its applications. One set of tools will focus on maximizing participation and minimizing attrition of survey participants. Core survey methodology tools for encouraging participation will be featured. These tools include incentives, tailoring refusal conversion, switching modes, and tracking strategies. A second set of tools will focus on measurement construction. These tools include mode options, questionnaire design issues, and special instruments (such as life history calendars) to minimize reporting error. Each portion of the course will feature examples applying each specific tool to various real studies.
Not for academic credit.