This 2-day course will introduce participants to the basic principles of survey design, presented within the Total Survey Error framework. The course provides an introduction to the skills and resources needed to design and conduct a survey, covering topics such as sampling frames and designs, mode of data collection and their impact on survey estimates, cognitive processes involved in answering survey questions, best questionnaire design practices, and pretesting methods.
SurvMeth 988.208 (1 credit hour)
Instructor: Emilia Peytcheva
Textbook Information: Survey Methodology-ISBN 9780470465462 (Recommended only)