Jennifer (Jen) Dykema

Jennifer Dyema

is an Associate Professor of Sociology and the Faculty Director of the University of Wisconsin Survey Center (UWSC). Jen’s research focuses on survey methodology, identifying sources of errors produced in the process of gathering standardized measurements and developing and implementing methods to reduce those errors. This work examines three main areas of inquiry: questionnaire design, methods to increase response rates, and interviewer-respondent interaction. As Faculty Director, Jen oversees a program of methodological research that incorporates experiments and evaluations in ongoing projects. Her research has appeared in a number of journals including Public Opinion Quarterly, Journal of Survey Statistics and Methodology, Social Science Computer Review, and Field Methods, and edited volumes including the Handbook of Survey Research and Advances in Questionnaire Design, Development, Evaluation and Testing. She recently co-edited “Interviewer Effects from a Total Survey Error Perspective (2020).” Jen served as the Conference Chair for the American Association for Public Opinion Research (AAPOR) in 2017, and in 2022 she was selected as a Fellow of the Midwest Association for Public Opinion Research (MAPOR). Jen earned her B.A. in psychology and sociology from the University of Michigan, and her M.S. and Ph.D. in sociology from the University of Wisconsin-Madison.

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