Jessica Broome is the founder of Southpaw Insights an independent research agency that conducts both qualitative and quantitative research for clients in a range of sectors, including healthcare, food, financial, consumer packaged goods, and education. Jessica received her PhD in Survey Methodology from the University of Michigan, her MS in Applied Social Research from Hunter College of the City University of New York, and her BA in Sociology from Connecticut College. Her dissertation explored the impacts of telephone interviewers’ speech and vocal characteristics on survey participation.