Participants should have prior knowledge of questionnaire design before attending.

This course is designed to follow on from Introduction to Questionnaire Design or Writing Questions for Surveys. Now instead of looking at question comprehension from a cognitive side, the linguistic side will be explored including online tools. Factual questions will be revisited but with the goal of exploring different types of respondent memory problems. Solutions include basic aids to improve memory and alternative methods: decomposition, calendars, event history calendars, internet enabled devices, wearables, apps and sensors, and additional tasks on mobile phones. Also covered are the effects of telescoping and quasi-facts. Subjective questions will be revisited to understand attitude consistency and inconsistency, to look at the feasibility of changing attitudes to change behavioral intentions to change behaviors and to cover the popular topic of satisfaction and other customer experience metrics. Alternatives methods to attitude measurement will also be covered: factorial surveys and multi-item scales. The course concludes with multi-cultural issues raised by Rincón and a mini appendix on ways to translate survey questions and evaluate the translation. The course will be interactive with the goal of making it as close to in-person training as possible. There also will be workshops throughout. Pamela is happy to chat with participants about their own questionnaires.”