Participants should have prior knowledge of questionnaire design before attending.

This course is designed to follow on from Introduction to Questionnaire Design or Designing
and Writing Questions for Surveys: Guidelines and Recommendations. Now instead of
looking at question comprehension from a cognitive side, the linguistic side will be explored
including online tools. Factual questions will be revisited but with the goal of exploring
different types of respondent memory problems. Solutions include basic aids to improve
memory and alternative methods: decomposition, calendars, event history calendars,
internet enabled devices, wearables, apps and sensors, and additional tasks on mobile
phones. Also covered are the effects of telescoping and quasi-facts. Subjective questions
will be revisited to understand attitude consistency and inconsistency and to cover the
popular topic of satisfaction and other customer experience metrics. Alternatives methods to
attitude measurement will also be covered: factorial surveys and multi-item scales. The
course concludes with multi-cultural issues raised by Rincón and a mini appendix on ways to
translate survey questions and evaluate the translation. The course will be interactive with
the goal of making it as close to in-person training as possible. There also will be workshops
throughout. Pamela is happy to chat with participants about their own questionnaires.